Branding: Kingsley Cares
Kingsley House is a revered New Orleans institution, helping families and seniors for decades. The nonprofit turned to Mouton Media for help in branding its Adult Day program for seniors. It is the city’s largest and oldest daycare program for the elderly and medically fragile adults. However, it is a separate program from the youth and family offerings at Kingsley. We delivered a comprehensive branding and marketing plan in just 6 months, to the client’s satisfaction:
On behalf of all of us here at Kingsley House, thank you for the outstanding services you provided to help us market and promote Kingsley Adult Day Care. Mouton Media created highly attractive collateral materials, spearheaded a successful re-branding (with the tagline Kingsley Cares) and beautiful upgrading of our facilities, designed a new Kingsley Adult Day website and Facebook page, provided search engine optimization and ongoing methods for gauging on-line connectivity, arranged media buys and advertising, and organized a successful grand “re-opening” of the program to our community. Thanks to Mouton Media, we are now fully equipped and positioned to continue building awareness and outreach that will increase enrollment of vulnerable adults, seniors and veterans in need, including private pay participants.
We are excited about the tremendous progress made while working with Mouton Media and grateful for the high degree of professionalism, expertise and guidance you both provided throughout our engagement.
-Keith H. Liederman, Ph.D.
Chief Executive Officer, Kingsley House, Inc.